Instagram DM Automation
Turn Comments Into Leads with Instagram DM Automation by RecurPost
Run comment-based campaigns that trigger direct messages automatically. Use chat marketing to build deeper connections and generate leads right from your posts.
“Use every post to run a campaign, turn comments into DMs, and DMs into leads.”
Build a pipeline of interested users using automated, personal messages.
DM Automation: Respond Smarter, Not Harder
Turn Comments Into Conversations
Each comment can spark a one-on-one chat. Create a campaign that invites users to comment on your posts. Every comment triggers a personalized DM starting a chat where you can pitch, qualify, or nurture.
No cold outreach. No waiting.
Smart Auto-Replies with Triggers
Trigger DMs Based on Comments
React to keywords or any comment. For example, ask people to comment “INFO” for details. You write rules once, and RecurPost sends the right DM to each commenter.
Send DMs to followers or non-followers. If a commenter isn’t following you yet, the DM will wait until they follow.
Add Personal Touch with Custom DMs
Your Message, Your Way
Write messages up to 500 characters. Add emojis, links, and buttons. Create DMs that guide users to sign up, claim a deal, or learn more.
Want to send users to a page? You can:
- Add a clickable button (like “See Offer” or “Get Discount”)
- Leave a public reply asking them to check their inbox
“We saw better interaction from our community. Our followers were engaging more regularly, and we were able to focus on delivering high-value content and personalized coaching to our clients.”
Malcolm Gibbons
Salon Business Coach
Choose Where It Works
Run Campaigns on All Posts or Just a Few
Apply your DM automation:
- To every post and reel
- Or just the ones you choose
Set it during post creation or activate it later. This works across your entire content calendar.
Edit, Preview & Launch Easily
Total Control in One Dashboard
Manage everything from Plugins -> DM Automation. Preview your message, edit it anytime, or stop it whenever you want.
- Name each automation for clarity
- Search by name or use filters to find automations in seconds
- See status at a glance
Works Without Manual Effort
Keep Campaigns Running 24/7
Campaigns run even when you’re offline. Whether it’s 2 PM or 2 AM, comment triggers still work and DMs still go out.
You build the campaign once. RecurPost handles the rest.
Frequently Asked Questions
How do I set up an Instagram DM Automation?
Go to Plugins → DM Automation, create a rule, set a message, and activate the campaign.
Can I apply the same DM automation to multiple posts?
Yes, you can set it for all posts (and reels) or choose specific posts for your campaign.
What if someone comments multiple times?
Each new comment can trigger a separate DM, so engaged users keep receiving messages.
Is there a way to stop or edit an automation once it’s live?
Yes, go to your DM Automations dashboard to pause, edit, or toggle any automation off at any time.
Can I send DMs only to my followers?
Yes, use the “Only if Follow” condition. If a commenter isn’t following you yet, RecurPost pauses the DM and prompts them to follow first. Once they follow, the full message is sent automatically.
Start Generating Leads with Instagram DM Automation
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